Mark A. Jansen

Mark A. Jansen

Huizen, North Holland, Netherlands
3K followers 500+ connections

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About

Curious Product Manager at Albert Heijn, responsible for Loyalty Subscriptions; Mijn Albert Heijn Premium and the e-commerce Delivery Bundle. I have Product, Marketing & Ad Sales experience (Albert Heijn, Zettle by PayPal, Google)

- I'm curious, open, friendly; a keen observer, driven by questions.
- 5+ yrs. experience in Product Management, mostly B2C (Retail, Media & Entertainment - SVOD, FinTech)
- I have worked and lived in the USA, Ireland & Sweden, besides the Netherlands

Certifications: Scrum Product Owner Advanced (PSPO-II) and Scrum Product Owner (CSPO)

I am open to participating in conference panels and other speaking engagements.

Articles by Mark A.

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Contributions

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Activity

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Experience

  • Albert Heijn Graphic

    Albert Heijn

    Zaandam, North Holland, Netherlands

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    Zaandam, Noord-Holland, Nederland

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    Hilversum, Noord-Holland, Nederland

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    Hilversum

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    Stockholm, Sweden

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    Stockholm, Sweden

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    Dublin, Ireland

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    Dublin

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    Dublin

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    Utrecht Area, Netherlands

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    Amsterdam Area, Netherlands

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Education

  • Graphic

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    Activities and Societies: MARUG

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    Studied at UW-T for a semester, completed 3 courses: Media and Society, Consumer Behavior, Race and Poverty in Urban America

Licenses & Certifications

Publications

  • Facebook Advertising best-practice case study: Media Efficiency Through Measurement: How iZettle Improved Acquisition Cost by 40%

    Facebook, Inc.

    Job well-done by primary author Vendela Tersén, social media advertising specialist at iZettle, recognized by Facebook in a best-practice case study:

    Media Efficiency Through Measurement: How iZettle Improved Acquisition Cost by 40%

    Case study can be found at: https://www.facebook.com/business/insights/series/measuring-true-business-value

    Other authors
    See publication

  • Social Video Advertising on Facebook and YouTube

    Smashwords

    Social video advertising strategies and tactics for Facebook and YouTube
    Reach systematic success using the Content, Audience and Measurement framework
    Written for an audience of professional direct-response marketeers and media agency buyers
    The author shares lessons learned from running hundreds of campaigns, experience gained while working at YouTube media sales as well as advertiser-side

    See publication

  • Case Study: How ReplaceDirect increased ROAS by 40% using a new Google Adwords bidding strategy

    Google

    How ReplaceDirect used target return on ad spend (ROAS) from the Google AdWords Flexible Bid Strategies suite to increase return on ad spend by 40% in their leading product category.

    Other authors
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  • Bitcoin - The Political 'Virtual' of an Intangible Material Currency

    International Journal of Community Currency Research

    This paper concerns the open source software project Bitcoin, which is often described as virtual cash. The paper investigates what ‘virtual’ signifies when applied to ‘cash’ and in turn what ‘virtual cash’ says about Bitcoin. Bitcoin is the latest cryptographic effort to create digital cash-like tokens, where Bitcoin’s designer Nakamoto argues that users now no longer have to trust a third party, traditionally the bank. Paradoxically, for Bitcoin it is key that nodes in the network agree on…

    This paper concerns the open source software project Bitcoin, which is often described as virtual cash. The paper investigates what ‘virtual’ signifies when applied to ‘cash’ and in turn what ‘virtual cash’ says about Bitcoin. Bitcoin is the latest cryptographic effort to create digital cash-like tokens, where Bitcoin’s designer Nakamoto argues that users now no longer have to trust a third party, traditionally the bank. Paradoxically, for Bitcoin it is key that nodes in the network agree on the status of the shared block chain database. Trust remains to be established, albeit in a different manner. Power is not destroyed, but transferred from banks to Bitcoin’s protocol. The paper concludes that ‘virtual’ refers to Bitcoin’s model of how cash appears to function in everyday exchange, allowing user privacy. Bitcoin does not model another aspect of cash, its function as a credential referring to debt. Bitcoin discontinues the concept of debt.

    See publication

Projects

  • Specialist auction site Catawiki use YouTube TrueView ads to expand reach among their highly discerning target audience

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    Working with their Google account management team, Catawiki and their creative agency put together a campaign that would help them understand exactly how their audience responds to YouTube’s range of creative options. To do this, they took a creative made for TV, and edited it into thirty and forty-five second versions for YouTube, with different call-to-action messaging used on each closing screen. Then, the videos were rolled out as TrueView skippable ads in the Netherlands, Italy, France…

    Working with their Google account management team, Catawiki and their creative agency put together a campaign that would help them understand exactly how their audience responds to YouTube’s range of creative options. To do this, they took a creative made for TV, and edited it into thirty and forty-five second versions for YouTube, with different call-to-action messaging used on each closing screen. Then, the videos were rolled out as TrueView skippable ads in the Netherlands, Italy, France, Spain and the United Kingdom.

    Alongside the YouTube campaign, Catawiki also boosted their performance-driven approach by implementing a bespoke cross-device conversion attribution model, to help them understand the full value of multi-device users. Whenever someone who registered on a desktop or laptop computer subsequently visits Catawiki from their mobile phone, their user profile is updated to reflect their device usage and to ensure that mobile receives an appropriate conversion attribution in ongoing ROI calculations.

    The results of Catawiki’s YouTube campaign were impressive, with Brand Lift studies revealing that the exposed audience was 500% more likely to search for branded terms than a control group who didn’t see the video. Additionally, by making use of YouTube Annotations to ‘customise’ their closing screen with a link, Catawiki were able to increase incremental click-throughs to their website by 125%.

    The Value of Post-View Visits

    Moreover, when Catawiki analysed the number of post-view visits to their websites, they found that this figure was ten times greater than the audience delivered by clicks alone. Varying the length of videos also yielded some valuable data, with the forty-five second video receiving 300% more clicks than the thirty second version, and an 8.4% increase in brand awareness.

    Other creators
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Honors & Awards

  • EMEA Brand Guru Award Q3 2015

    Google

    Awarded the Q3 edition of the Brand Guru Award, an award for significant contributions to the EMEA Brand Guru group of Googlers

  • Impact Award, Best Salesperson - Large Client Sales, Google Dublin

    Google

    Won the Q1 2015 edition of the Impact Award for Best Salesperson of the Large Client Sales organization at Google, Dublin.

    The occasion was the successful on-boarding of a key client on the YouTube platform in several countries at once, using skip-able TrueView video ads

Languages

  • English

    Full professional proficiency

  • Dutch

    Native or bilingual proficiency

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