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@gibsonbiddle The part about aligning the functions sounds similar to what @mccoubr said; "The company strategy can extend to people and the organization." --> as functions make up the organization Company strategy exists (more) for the company investors Am I getting this right?
@mccoubr Thanks! Could you elaborate on "the company strategy can extend to the people and the organization"?
@gibsonbiddle Thanks! Obviously, I have seen your series of Medium articles on product strategy; How do you differentiate between company vs. product strategy?
Maandelijks archief: oktober 2016
Improving video ad relevance with a search marketing mindset
In this blog I will go into a recurring conversation I have about the (ir)relevancy of online video ads. I believe this irrelevancy is the result of a lingering mindset from traditional TV advertisers who now buy online video ads; … Lees verder
Geplaatst in online video advertising
Getagged burst reach, irrelevant video ads, online video ads, ready reach
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